The value of alcohol e-commerce is set to see slowed growth over the next five years as sales normalise following Covid. However, value is still forecast to increase by a hefty $7.5bn as online growth continues to outstrip traditional sales.
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Despite the cost-of-living crisis affecting consumer up and down the country, at least one independent has reported booming sales of its fine wines.
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Online sales of alcoholic drinks fell -18.5% YoY in the UK in February 2022, though nudged up 9.4% against those in the typically slow first month of January.
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January saw the lowest rate of online retail growth ever at a slump of -24.4%, according to the IMRG Capgemini Online Retail Index, which tracks the online sales performance for over 200 retailers. At category level, beer, wine and spirits fell even further, reaching an average of -26.6%.
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Ecommerce is becoming a major force in global retail, with online sales of BWS achieving a total value of $6.1 billion in the US market last year.
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The BWS category suffered one of its poorest performances on record in November, plummeting -21.4% versus the same month in 2020, as consumers rushed out of their houses to socialise and shop ahead of the fear of potential new December 2021 lockdowns.
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Online retail sales of beers, wine and spirits (BWS) remain strong, increasing by 18.6% in September 2021, bucking the downward trend of overall retail sales, according to latest IMRG Capgemini Online Retail Index, which tracks the online sales performance of over 200 retailers.
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Online beer, wine and spirits (BWS) sales soared the week commencing 27 June as England prepared to play Germany for a place in Euro 2020.
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Sales of alcohol online have remained strong despite the fuller opening of the on-trade, signalling how buying BWS online has become a way of life during the pandemic, as Jo Gilbert reports.
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Online beer, wine and spirits (BWS) sales rose 7.5% in May, bucking the downward trend recorded across the majority of FMCG categories.
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The extraordinary upward curve in online wine and spirit sales appears to be flattening, suggests the latest data from Wine-Searcher.
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With life returning to a version of normality, independents that gained extra sales are now once more facing their old competitors. Lisa Riley finds out how they are coping
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Despite the reopening of bricks and mortar stores, online continued to surge through June, surpassing May’s figure by 3.5%, representing a 33.9% upswing year-on-year.
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Enotria&Coe has acquired Gin Foundry for an undisclosed sum.
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The influx of new online shoppers looks set to be sustainable, with alcoholic drinks to the fore of this growth in ecommerce.
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Online sales of beers, wines and spirits boomed during May, as the UK’s second month under lockdown drove a record numbers of thirsty consumers to embrace ecommerce.
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With lockdown easing and non-essential shops beginning to reopen from 15 June, the independent merchant sector is increasingly planning ways of achieving some semblance of ‘normal’ store opening, while balancing health considerations with marked changes in trading conditions.
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Moving to online sales has saved more than one drinks retailer in recent weeks and all the signs point to the model continuing, finds Andrew Catchpole.
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Agent-importer Daniel Lambert talks to Andrew Catchpole about bypassing critics and trade with live access to winemakers, the dangers of having all eggs in one basket and why its boom time for indies.
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Overnight, online sales have become the breadwinner for companies up and down the UK thanks to Covid-19 and its not-so-subtle ability to completely reshape shopping behaviours.
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